Selling Your Property in London

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How do I sell my London home?

When selling your London home, particularly in one of the city’s prime locations, having an estate agent with wide knowledge and experience is essential, so here are some tips to help you choose the right London estate agents.

Local area knowledge

Estate agents are selling a location and a lifestyle. Your agent needs in-depth knowledge of local amenities: shops, schools, transport links, recreational facilities, so they can create a picture for potential buyers of what life is like in your area and help them imagine themselves in it. That level of local knowledge comes from strong roots in the area you’re selling in; if your property is in Regent Street, use a Regent Street Estate agent.

Market and industry knowledge

A good estate agent will have done their market analysis, know what is and isn’t selling, spot trends in housing prices, identify potential buyers for your type of property and have a sense of timing. Detailed understanding of the local market also ensures they give you an accurate valuation of your property, helping it to sell. 

Marketing experience

Understanding how to market a property and having the right resources is key to representing the property at its best. This is particularly important when selling luxury properties because, with fewer potential buyers, your property is competing harder to attract the right buyer. Good marketing will drive quality viewings from serious buyers.

The right network

The right estate agent has the right network of clientele, both buyers and sellers. Networks take time to build, so finding an established estate agent in your area is a good start, particularly clients looking to buy luxury properties who can have very specific requirements. Knowing the clientele also helps the agents to conduct more successful viewings.

A good reputation

Find an estate who has established a reputation for high-quality services and properties in your area. The reputation that comes from success in the local area points to an estate agency that has sold properties and so possesses all the other qualities important in an agent. Once you have an estate agent you can trust, selling your home feels a lot less stressful.

When added together, these qualities make up an estate agent who will maximise the sale potential of your property and achieve the quickest and smoothest transaction possible.

Aston Chase estate agency

Aston Chase is the independent agent of choice for central and northwest London. We have a well-established track record as one of the foremost residential agencies specialising at the top end of the residential market in these areas, where our expertise and local knowledge enable us to provide first class service and support to sellers.

Our dedicated team of highly experienced property professionals works closely with clients to understand their needs, in order to provide a highly personal and efficient service.

Whether you are buying, selling, letting or investing in properties in these areas, contact Aston Chase today and we will help you achieve your property objectives.

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