Hallmark Property Group’s redevelopment of the famous former Chappell piano factory already holds the record for the highest rental deal in Camden Town


After smashing local rental records earlier this year, Hallmark Property Group’s redevelopment of the famous former Chappell piano factory in Camden has set a new sales benchmark for the area.

PrimeResi hears the 1,954 square foot show apartment at the scheme has been snapped up for an above-asking £3.7m, which works out as a pound per square foot price of £1,892 – higher than any deal in Camden Town’s history.

As reported in April, a tenant agreed to pay £5,000 per week for a voluminous lateral on the fifth floor of the building, also setting a new price record for the neighbourhood.

That’s big money for this corner of the capital, but there is nothing else quite like it…

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Hallmark’s three-year redevelopment delivered a set of luxury loft-style units from the imposing 1866-67 industrial building on Belmont Street, which once turned out instruments for Beethoven, Strauss and Sibelius.

Along with massive windows, 12-foot ceilings and lots of exposed brickwork, the units have exclusive use of a 2,000 sq ft “VIP Club Lounge” with a bespoke cocktail bar/DJ booth, party/club media/sound/lighting system, 183-inch cinema screen, swimming pool, spa pool and gymnasium.

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Simon Deen, Director of New Homes at Aston Chase: “Aston Chase are delighted to have sold the show apartment at Chappell Lofts which achieved a record-breaking pound per square foot price. This is the second property record set at this development for Camden Town and we are proud to have led both deals. Chappell Lofts provides luxury living with Manhattan-style décor, designer touches and great amenities, and this second milestone deal is testament to the area’s desirability.”