Fitzrovia Property Guide


Immediately north of Oxford Street, Fitzrovia nestles between Marylebone and Bloomsbury. With fantastic architecture, amenities and an enviable Central London location, Fitzrovia offers tremendous growth potential, thanks to the new Crossrail station at Tottenham Court Road and the fact that it is slightly less gentrified than neighbouring areas.

As one of the most experienced estate agents in Fitzrovia, Aston Chase has an in-depth knowledge of the area and its wealth of high quality properties. With an intricate network of winding streets, alleyways and leafy squares, it is a fascinating area to explore. Primarily home to grand townhouses, many of which have been converted to flats and offices, Fitzrovia property is highly sought after for those who want a central, yet relatively tranquil base.

This historically bohemian neighbourhood was once home to writers including Virginia Woolf, George Bernard Shaw and Arthur Rimbaud. Today, its period terraces are particularly popular with the media, marketing and legal professions, with many of these professionals living and also working in the area.

Shopping and entertainment is second to none in Fitzrovia and the surrounding areas, with the shopping hubs of Tottenham Court Road and Oxford Street just a stone’s throw away. Fitzrovia also has a thriving restaurant scene, particularly focused on and around Charlotte Street, alongside numerous pubs and bars. The famous West End theatre district and nightlife are also just a stroll away.

If you are looking for property for sale in Fitzrovia, or your next rental property, we will show you only the best flats or houses that meet your needs. Our experience and local knowledge mean that we hear about available property before anybody else and our personalised service means that we will take time to fully understand what you’re looking for.

Whether you’re looking for houses or flats to rent in Fitzrovia, or properties for sale, we have a wide selection of options available at all times. Our knowledge and expertise means that our agents will work closely with you to secure the right property at the right price.


Fitzrovia was first developed by Charles Fitzroy, Lord of the Manor of Tottenhall, from 1757. The east and south of Fitzroy Square were designed by Robert Adam in 1794 and have survived in their original form, although the south side was extensively restored following wartime damage. Fitzroy built for the upper classes but they soon moved on to Mayfair and Belgravia and many of the grand houses were subdivided into workshops, studios and rooms to let.

Immigrants from France and neighbouring countries moved to the area and helped establish the district as a centre for the furniture trade by the end of the 18th century. Thomas Chippendale was among the many craftsmen who set up shop here and the artist John Constable also maintained a local residence, despite spending much of his time in Hampstead.

In the early part of the 20th century, Walter Sickert and friends formed the Fitzroy Street Group, based at 8 Fitzroy Street.

area fitzrovia 01In the 1930s, Augustus John and Dylan Thomas helped build a bohemian reputation for the area and John is widely regarded as having invented the Fitzrovia name, not in honour of Fitzroy Square but after his favourite pub, the Fitzroy Tavern, situated on the corner of Charlotte Street and Windmill Street.

The name Fitzrovia was recorded in print for the first time by Tom Driberg MP in the William Hickey gossip column of the Daily Express in 1940.

Before the Second World War, Fitzrovia had a highly visible German community and Charlotte Street was even nicknamed Charlottenstrasse. After the war, the Greeks and Italians brought new life to the area, followed later by the Nepalese and Bengalis.

The BT Tower in Cleveland Street was built for the General Post Office and opened in 1965 and remained the UK’s tallest building until 1980.

Today, Fitzrovia has around 6,500 residents and 50,000 workers. Charlotte Street is the focus for media companies and ad agencies, and contains a large number of restaurants and bars.


Fitzrovia is rather interesting in property terms. Unlike many of its neighbours, it was largely owned by several smaller landowners which has led to a greater number of winding streets than in some of the more uniformly developed areas elsewhere in Central London.

Fitzrovia property is made up of impressive townhouses, many of which have been converted into flats and offices, although a few still remain as houses.

Despite recent gentrification, Fitzrovia is still comparatively ‘up and coming’ compared to some of the extremely affluent neighbourhoods around it, and because of its central location prices are becoming stronger.


Oxford Street runs along Fitzrovia’s southern boundary and is home to a host of famous chain stores including Marks & Spencer, GAP, Zara, Monsoon, Topshop, Next and just about any other large fashion retailer you can think of.

Tottenham Court Road is a mecca for interiors fans with the widest selection of furniture stores and household goods in London. Heal’s, Habitat, Lombok, Sofa Workshop and Feather & Black are just some of the many well-known retailers with outlets between Goodge Street and Warren Street station. At the southern end of Tottenham Court Road, electronics shops abound selling everything from cameras and TVs to iphones and computers.

When all the technology gets too much, head to Aquatic Design Centre on Great Portland Street to create your own fish-filled aquarium, stopping off on the way home to sample the edible delights of Villandry Delicatessen, a popular deli attached to the famous restaurant with the same name. Or pop in for some pampering at John Frieda, the big media hairdresser with a celebrity client list to die for in New Cavendish Street.

Eating & Drinking

Crazy Bear on Whitfield Street is a firm favourite with the Fitzrovia set keen to splash the cash and quaff cocktails galore, whilst Oscar’s Bar at Dabbous in Whitfield Street is particularly popular with spirit lovers.

The Riding House Café in Great Titchfield Street offers a quirky blend of frilly lampshades, stuffed squirrels and retro seating, along with delicious comfort food. For sustainable seafood at reasonable prices, head to Bonnie Gull Seafood Shack in Foley Street, whilst Pied à Terre in Charlotte Street comes highly recommended for its fantastic French food. However, without question the impeccable and delicious Chinese food served by Michelin-starred Hakkasan on Hanway Place is the jewel in Fitzrovia’s gastronomic crown.


Fitzrovia is within strolling distance of Regent’s Park, one of The Royal Parks of London. A vast 410-acre green expanse, the park is home to stunning rose gardens, open air theatre, a boating lake and London Zoo, as well as the largest outdoor sports area in Central London. Closer to home, Cavendish, Soho, Fitzroy and Golden Squares all have grassy areas perfect for a spot of sunbathing when the sun eventually comes out.


Fitzrovia is served by a number of London Underground Stations including: Tottenham Court Road (Central and Northern Lines, Zone 1); Goodge Street (Northern Line, Zone 1); Warren Street (Victoria and Northern Lines, Zone 1); Great Portland Street (Circle, Metropolitan and Hammersmith & City Lines, Zone 1); Regent’s Park (Bakerloo Line, Zone 1); and Euston Square (Circle, Metropolitan and Hammersmith & City Lines, Zone 1).

Fitzrovia is close to Euston, Kings Cross and St Pancras Stations for services to the north of England and Scotland, south to Kent and via Eurostar to France and Belgium.

Crossrail services from Tottenham Court Road Station are expected to commence in 2018, connecting the area directly with Maidenhead and Heathrow to the west, and Stratford, Canary Wharf and Essex to the east.

Fitzrovia is one of the best connected areas in London when it comes to bus travel. From here you can go just about anywhere by bus. Bus routes include No.1 (to Canada Water), No.8 (Bow - Victoria), No.10 (Hammersmith to Kings Cross), No.14 (Putney Heath - Warren Street), No.19 (Battersea Bridge - Finsbury Park), No.24 (Hampstead Heath - Pimlico), No.25 (Ilford - Oxford Circus), No.29 (Trafalgar Square - Wood Green), No.38 (Clapton - Victoria), No.55 (Leyton - Oxford Circus), No.73 (Stoke Newington - Victoria), No.134 (to North Finchley), No.242 (to Homerton Hospital) and No.390 (Archway - Notting Hill Gate).
A large volume of night buses also serve the area going to all parts of the capital.


Fitzrovia’s primary school is All Souls C of E in Foley Street, rated “good” by Ofsted, and top local girls’ comprehensive St Marylebone is nearby. Popular private school options include L'ecole Internationale Franco-Anglaise, a mixed independent primary school, and Queen’s College London for girls aged 4-18, both in Harley Street, along with Portland Place School, a popular mixed secondary school.

Council Tax

Fitzrovia is partly in the City of Westminster and partly in the London Borough of Camden. The Council Tax charges shown below are for 2013-14.

City of Westminster Council Tax charges:

Band A: £453.83
Band B: £529.47
Band C: £605.10
Band D: £680.74
Band E: £832.01
Band F: £983.29
Band G: £1,134.57
Band H: £1,1361.48

Camden Council Tax charges:

Band A: £882.99
Band B: £1,030.15
Band C: £1,177.31
Band D: £1,324.48
Band E: £1,618.81
Band F: 1,913.14
Band G: £2,207.47
Band H: £2,648.96